So today select starbucks' are offering a free taste of their new instant coffee "VIA." At various point throught the day this will happen.
I'm Highly doubtful of this becoming a success for Starbucks
It's like giving a crack addict a cracked lace cigarette, it may hold of the craving for a little bit but eventually your gunna have an angry itching fiend.
I plan on stopping in and tasting this coffee.
If you've ever had a SANKA you know that this instant idea can go terribly wrong in many ways (SANKA is not enjoyed by anyone who truly enjoys coffee.)
Instructions:
- You heat up a cup of water.
- dump VIA in it
- And BAM you've got the taste of starbucks??? but can you really have that bitter yummy fresh brewed taste in a packet? I don't think it's possible!!! I'm a Skeptic!
"This is not instant coffee as you know it. This is rich, flavorful Starbucks® coffee in an instant.
Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA™ Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.
It’s made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavor. No other coffee company takes this step, and it makes all the difference." - Starbucks
No comments:
Post a Comment